To say that 2020 was an unsettling year will not be an exaggeration. Yet the online world experienced rapid growth due to the forced lockdowns around the world. People and businesses had to adapt to new trends and technologies to fight their corner.
So, in these turbulent 12 months, online branding and building online marketing collateral has never been more in the spotlight. As a result, graphic designers are in demand for their ability to envision a brand, the aura around the brand, and then execute on it. 2020 may have been stormy but it has allowed graphic designers a reset. They have come out super excited with new art directions and ideas, which they can't wait to show to their audiences.
So, here’s our pick list of graphic design trends for 2021 as we march on into a different kind of decade, which offers us offers us the biggest breath of fresh air yet.
#1 Organic Design
The organic design trend emerged during the global lockdowns of 2020 and has continued into 2021. It is widely used across many industries including fashion design, product design, and interior design. Neutral and earthy colours are the pick of designers in 2021, replicating the natural environment colour palette. Muted colours with low saturation like soft browns, beige and white, pale pinks, blues, and greens are the look trends of 2021.
#2 Geometric Shapes
We all remember the classic look of geometric figures that are a part of the art deco. Geometric shapes and figures have been a proven tool in graphic designing as they allow the design to be more noticeable with different parts standing out. Square, triangle, and circle work like puzzle pieces and with a smart assembly of colour and sizes, you can create innumerable, versatile striking designs. Therefore, geometry is the leading star in 2021.