Get an Edge in Your Marketing Using Graphic Design


Graphic design plays a vital role in the modern marketing environment and creates a competitive edge for companies. You only have to think about brands that have conquered their graphic design such as Apple, Tesla, and Coca-Cola, to know the power of design.


Not all of us are Apple. So what? We can learn from Apple. We can learn how to join up all the elements of our brand from the best design we can afford.


From branding to digital marketing graphic design can be used by any business organization to communicate concepts and ideas visually. In a changing world where business is done online, and on the street, great design can set even a small business apart from a major brand. You only have to look at Instagram to see the creativity pouring out of small artisan businesses setting out their stall of products and services to create their following.


Every company today needs the services of a graphic designer not only to create impressive marketing materials like brochures, stationery, websites, and social media designs but also to effectively communicate the message to the target audience. So, even if you’re not Apple (and let’s face it who is?) let's brush up on the role graphic designing plays in digital marketing.


The Importance of Graphic Designing in Digital Marketing

As an entrepreneur, you can't imagine running a successful business online without paying heed to digital marketing. Digital marketing has become a prime requisite in every businesses or marketer’s arsenal. And graphic design works as fuel in igniting the marketing for your company to reach out to people and capture their attention.


First Impression

A powerful first impression is a must if you want to leave an impact on your target audience. Impressive graphic design is a true demonstration of your business principles and helps in initiating a powerful first impression in the minds of your prospects and returning customers...


Brand Identity

A well-planned graphic design strategy is important for a business to establish its image and remain visually consistent throughout the marketing efforts. Using the art of graphic design will help in improving the brand identity and brand recognition of a company.


What we have learned at Shergroup is to build layer by layer our brand identity. Remember it has to be something you like as well. Not every graphic design put in front of you is going to be something you like. Good design will often jump out at you as soon as you see it so doesn’t be afraid to go with your gut when you see something you like.


Using our own experience, we have emerged from our heritage as