Here at Shergroup, we are helping businesses grow by building up their lead generation capabilities in a number of ways.
As you probably know lead generation is a marketing process that attracts prospective customers and converts them into someone who has a marked interest in your business offerings. Leads become prospects and from there you can drive these prospects into being your customers.
Needless to say, leads are the raw material of new business that can drive your businesses’ sales and ROI (Return on Investment).
Companies around the globe spend a large number of resources to generate both online and offline leads. W the advent of new marketing technologies, companies can funnel through high-quality leads. Building a pipeline of potential clients is a reality for many businesses. This is what lead generation does for your business.
Typically, a Lead Generation Process is divided into four key phases, which we have set out in the infographic below
Phase I | Discover
Phase II | Connect
The second step is when the visitor clicks on your "Call to Action" (CTA) button to find out more about your brand or deal you're offering.
Phase III | Landing Page
The CTA directs the visitor to the landing page or other desired web page where the visitor information is exchanged with your offer.
Phase IV | Form Subscription
Voila! As soon as the visitor fills in the form present on the landing page in exchange for the offer, you get a new lead.
Processing the Lead
The CTA should capture at the very least the name, email address, and phone number of the lead. This is then used to communicate with the lead, to move it from that status into a prospect, and then towards becoming a