Which is more important…

Sales or Marketing?

In episode 2 of ‘Shergroup on the Sofa’ Claire Sandbrook, explores the importance of Sales vs Marketing with Sales Guru, Bruce King and Marketing Expert, Lee-Anne Scott.

The life line for every business is CASH and SALES. In this episode of ‘Shergroup on the Sofa’ we explore which has a bigger impact, Sales or Marketing. Our host Annelies James expertly guides our guests through a series of questions to see if we can settle the debate.

“…essentially your fundamental business is based on TRUST, it’s about getting things done, it’s about deliverables, and then what you’re doing is building on that and expanding the solutions to businesses. Giving it the Shergroup stamp of trust and authority and that’s the really powerful tool!

Annelies James

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